Creating genuinely good content
One video at a time.
950+
Videos published
140+
Branded
integrations published
1.3M+
Followers gained
Created over 22,000,000 branded impressions in creatively integrated advertisements on our TDAY sports accounts.
Handed out over 20,000 bottles of Gatorade Fast Twitch on Penn State’s campus September - December 2023.
Created a video where Penn State students were tasked with purchasing a Fast Twitch energy drink from any store downtown. If successful in purchasing a Fast Twitch, the student then moves onto step 2, dumping Fast Twitch on themselves. If successful in those two steps, the student then was given a ticket to the 2023 Penn State white out football game!
Marketed Gatorade Fast Twitch at multiple of our Athlete-Creator Content Days. These events were held at Syracuse, Penn State, Villanova, St. Joes, Drexel, UPenn, and UNC Charlotte. During these days, collegiate athletes were able to create content for Fast Twitch through the Fast Twitch vertical jump activation and sampling.
Worked with members from Paragon Marketing Group to create a stand outside Beaver Stadium for Penn State’s Big Noon Kickoff versus Michigan. Handed samples out to thousands of people pregame. Handed out Fast Twitch throughout the entirety of the week at the Hub and at our TDAY NIL Athlete Creator Content Day.
Gave out Fast Twitch to students on Penn State’s campus willing to give their shot at a slam dunk in preparation for NBA All Star Weekend. If the student was able to get a score of 10 by the judge, they would win an entire free case of Fast Twitch. Promoted Fast Twitch throughout the day to both students and through Tik Tok live on our @basketballtodayofficial account.
Reached over 380,000 Penn State students and alumni through creative, redemptive, Penn State oriented content.
Made content with names such as James Franklin, Saquon Barkley, Mike Rhoades, LaVar Arrington, Carl Nassib, Michael Mauti, Adam Breneman, PSU Dylan.
Partnered with EA to promote the new NHL all star jerseys in “NHL 24 Ultimate Team”
Garnered over 43,000 branded impressions in a creatively integrated video across our Hockey TDAY accounts
See everything on our Youtube channels:
TikTok
Youtube
20 Million Views Per Month
The Best NBA and WNBA Highlights
Reaching 1.3 Million Sport Fans Monthly